B2B Brand Management培训

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B2B Brand Management

Stephen was great, I thouroughly enjoyed the course and have walked away with plenty to think about and action.

 

Venetia Herriott - Genworth Financial

语言

中文和英文

Course Code

b2bbrandman

期间 期间

7 小时 通常来说是1天,包括中间休息。

最低要求 最低要求

None

概览 概览

A lot of courses deal with Brand Management but only few of them focuses on Business to Business branding. This course focuses on B2B branding which is substantially different from B2C brand management.

课程大纲 课程大纲

B2B Branding Characteristics

  • Differences between B2C and B2B branding
  • B2B brand Relevance
  • Power of the Business Brand

B2B Branding Dimensions

  • Brand Distinction
  • Brand Communication
  • Brand Evaluation
  • Brand Specialities

B2B Branding Process

  • Brand Planning
  • Brand Analysis
  • Brand Strategy
  • Brand Building
  • Brand Audit

B2B Success Stories

  • Samsung
  • IBM
  • Siemens
  • Lenovo

Branding Pitfalls

  • Is a brand something you own?
  • Do brands take care of themselves?
  • Brand Awareness vs. Brand Relevance
  • Can Outsiders do your brand job?

Branding in Big Picture

  • Corporate Social Responsibility
  • Branding in East Asia
  • Design and Branding
  • Brand Leadership

Guaranteed to run even with a single delegate!
公开课 公开课
参与人来自几个公司。公共课程内容不可由按照您的需求为您量身定制。
从 ¥11330
(57)
私人定制课程 私人定制课程
私人培训只允许您与您的同事一起上课。除此以外其他人无法参加您的私人培训课程。私人课程内容由按照您的需求为您量身定制。在培训前,客户与培训师商量培训内容。
从 ¥11330
要求报价
私人远程定制课程 私人远程定制课程
参与人与培训师在不同的地理位置,以在网上上课
从 ¥9730
要求报价
自学课程 自学课程
自学课程给您机会按照自己的节奏学习。没有培训师参与。您可以自主使用视频录音、教材与测验。您按照您个人的时间安排随时自助学习。
价格没定
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The more delegates, the greater the savings per delegate. Table reflects price per delegate and is used for illustration purposes only, actual prices may differ.

Number of Delegates 公开课 私人定制课程 私人远程定制课程
1 ¥11330 ¥11330 ¥9730
2 ¥7610 ¥7460 ¥6660
3 ¥6370 ¥6170 ¥5637
4 ¥5750 ¥5525 ¥5125
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课程分类


促销课程

课程 地址 日期 价格【远程/传统课堂】
Introduction to Drools 6 北京东直门银座 星期三, 2016-08-24 09:30 ¥17000 / ¥19400
Drupal Theming 北京东直门银座 星期四, 2016-12-29 18:00 ¥9385 / ¥10385

近期课程

地址日期价格【远程/传统课堂】
深圳新世界中心星期一, 2016-07-18 09:30¥9730 / ¥12920
香港中環中心星期二, 2016-07-19 09:30¥9730 / ¥15330
厦门培训中心星期二, 2016-07-19 09:30¥9730 / ¥11930
北京东直门银座星期三, 2016-07-20 09:30¥9730 / ¥11330
北京朝阳国贸三期星期四, 2016-07-21 09:30¥9730 / ¥13330

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