B2B Brand Management培训

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B2B Brand Management

Stephen was great, I thouroughly enjoyed the course and have walked away with plenty to think about and action.

 

Venetia Herriott - Genworth Financial

Course Code

b2bbrandman

期间 期间

7 小时 通常来说是1天,包括中间休息。

最低要求 最低要求

None

概览 概览

A lot of courses deal with Brand Management but only few of them focuses on Business to Business branding. This course focuses on B2B branding which is substantially different from B2C brand management.

课程大纲 课程大纲

B2B Branding Characteristics

  • Differences between B2C and B2B branding
  • B2B brand Relevance
  • Power of the Business Brand

B2B Branding Dimensions

  • Brand Distinction
  • Brand Communication
  • Brand Evaluation
  • Brand Specialities

B2B Branding Process

  • Brand Planning
  • Brand Analysis
  • Brand Strategy
  • Brand Building
  • Brand Audit

B2B Success Stories

  • Samsung
  • IBM
  • Siemens
  • Lenovo

Branding Pitfalls

  • Is a brand something you own?
  • Do brands take care of themselves?
  • Brand Awareness vs. Brand Relevance
  • Can Outsiders do your brand job?

Branding in Big Picture

  • Corporate Social Responsibility
  • Branding in East Asia
  • Design and Branding
  • Brand Leadership

Guaranteed to run even with a single delegate!
公开课 公开课
参与人来自几个公司。公共课程内容不可由按照您的需求为您量身定制。
从 ¥11330
(43)
私人定制课程 私人定制课程
私人培训只允许您与您的同事一起上课。除此以外其他人无法参加您的私人培训课程。私人课程内容由按照您的需求为您量身定制。在培训前,客户与培训师商量培训内容。
私人远程定制课程 私人远程定制课程
参与人与培训师在不同的地理位置,以在网上上课
从 ¥9730
要求报价

The more delegates, the greater the savings per delegate. Table reflects price per delegate and is used for illustration purposes only, actual prices may differ.

Number of Delegates 公开课 私人远程定制课程
1 ¥11330 ¥9730
2 ¥7610 ¥6660
3 ¥6370 ¥5637
4 ¥5750 ¥5125
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课程分类


近期课程

地址日期价格【远程 / 传统课堂】
厦门 - 国际银行大厦星期二, 2016-12-20 09:30¥9730 / ¥11930
BeiJing DongZhiMen YinZuo (Ginza)星期一, 2016-12-26 09:30¥9730 / ¥11330
苏州 - 晋合广场星期五, 2016-12-30 09:30¥9730 / ¥11930
Beijing Pacific Century Place星期四, 2017-01-19 09:30¥9730 / ¥12130
北京 - 侨福芳草地星期四, 2017-01-19 09:30¥9730 / ¥11930

促销课程

课程 地址 日期 价格【远程 / 传统课堂】
Drupal Theming BeiJing DongZhiMen YinZuo (Ginza) 星期四, 2016-12-29 18:00 ¥9385 / ¥10385

课程促销信息

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