B2B Brand Management培训

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Course CodeCourse Code

b2bbrandman

Duration 期限

7 小时 通常来说是1天,包括中间休息。

Requirements 最低要求

None

Overview 概览

A lot of courses deal with Brand Management but only few of them focuses on Business to Business branding. This course focuses on B2B branding which is substantially different from B2C brand management.

Course Outline课程简介

B2B Branding Characteristics

  • Differences between B2C and B2B branding
  • B2B brand Relevance
  • Power of the Business Brand

B2B Branding Dimensions

  • Brand Distinction
  • Brand Communication
  • Brand Evaluation
  • Brand Specialities

B2B Branding Process

  • Brand Planning
  • Brand Analysis
  • Brand Strategy
  • Brand Building
  • Brand Audit

B2B Success Stories

  • Samsung
  • IBM
  • Siemens
  • Lenovo

Branding Pitfalls

  • Is a brand something you own?
  • Do brands take care of themselves?
  • Brand Awareness vs. Brand Relevance
  • Can Outsiders do your brand job?

Branding in Big Picture

  • Corporate Social Responsibility
  • Branding in East Asia
  • Design and Branding
  • Brand Leadership

Testimonials客户评论

Stephen was great, I thouroughly enjoyed the course and have walked away with plenty to think about and action.

 

Venetia Herriott - Genworth Financial

Bookings, Prices and Enquiries预定、价格和咨询

Guaranteed to run even with a single delegate!
私人定制课程
 
私人定制课程
私人培训只允许您与您的同事一起上课。除此以外其他人无法参加您的私人培训课程。私人课程内容由按照您的需求为您量身定制。在培训前,客户与培训师商量培训内容。
私人远程定制课程
从 ¥9730
私人远程定制课程
参与人与培训师在不同的地理位置,以在网上上课. More Information

The more delegates, the greater the savings per delegate. Table reflects price per delegate and is used for illustration purposes only, actual prices may differ.

Number of Delegates 私人远程定制课程
1 ¥9730
2 ¥6660
3 ¥5637
4 ¥5125
公开课
从 ¥11330
(35)
公开课
参与人来自几个公司。公共课程内容不可由按照您的需求为您量身定制。

The more delegates, the greater the savings per delegate. Table reflects price per delegate and is used for illustration purposes only, actual prices may differ.

Number of Delegates 公开课
1 ¥11330
2 ¥7610
3 ¥6370
4 ¥5750
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近期课程

地址日期价格【远程 / 传统课堂】
香港 - 中環中心星期二, 2017-11-07 09:30¥9730 / ¥15330
上海 - 上海中区广场星期三, 2017-11-08 09:30¥9730 / ¥12920
深圳 - 新世界中心星期三, 2017-11-08 09:30¥9730 / ¥12920
北京盈科中心星期五, 2017-11-10 09:30¥9730 / ¥12130
钰海环球金融中心星期五, 2017-11-17 09:30¥9730 / ¥11330

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