课程大纲
Day One
• Introduction to what is a Press Conference
• When to Hold Press Conference
• Why is a press conference important
• Pros and Cons of a Press Conference
• Press Conferences in Business
Day Two
• Planning a Press Conference
• Write and distribute the press release
• Execution of a press conference
• Managing the press conference
• Handling the Media Enquiries
METHODS
- Role-playing
- Self-assessment tests
- Exercises in groups
- Individual work
- Practice sessions
- Lectures
- Discussions
LEARNING OUTCOMES
- Understand the principles of effective of Press Conference.
- Important of Press Conference.
- Develop strategic approaches in Planning and Managing Press Conference
- Understand the use of tools such as press releases, press kits to support publicity programs
- Organize and manage press conferences to achieve maximum results
- Deal with the media in interview and Q&A situations
要求
-
Prerequisites:
There are no specific requirements needed to attend this course.
Who should attend
• Managers and Executives
• Executive who need to gain a better understanding of PR tools like press releases, press kits and press
Conference
• Those who wish to learn how to handle media interviews to achieve positive results
• Media or Event Corporate Representatives
• Professionals wishing to pursue a career in public relations to better achieve organizational goals
• New Hirers
客户评论 (4)
教师的开放性、幽默感、方法和知识
Justyna - e-file
课程 - Mindfulness Workshop
机器翻译
从专业和personal的角度来看,这是一次有用的经历。培训师知识渊博,为我们提供了在工作场所和私人生活中使用的重要信息。我能够反思自己和周围人的性格特征,并通过它们使自己受益或提高自己。压力管理练习简单易用。
Sara Sertori - ASSTRA Forwarding AG
课程 - Stress Management and Prevention
机器翻译
感谢培训师 Abhi 的这次卓有成效的培训。感谢他试图了解所有与会者,以便他能够更好地满足我们的需求。喜欢理论和活动之间的平衡,让我们参与其中。以及内容如何直截了当和简洁。
Rainey Clarecia - Talentvis
课程 - Communicating and Influencing - For Managers and Team Leaders
机器翻译
Due to the activities from each content, I understood their main ideas/ concepts very well within a short time. I would like to say that the activity reflects on not only our current situation but also how to advance the skill & knowledge effectively and efficiently.