Statistic analysis in market research

课程编码

samr

时长

28 小时 通常来说是4天,包括中间休息。

要求

Interest in the subject of market research, good knowledge of SPSS and statistics indicated completion of training "Statistics with SPSS Predictive Analytics SoftWare"

概览

Goal: Improving consumer behavior researcher workshop products and services

Addressees  The researchers, market analysts, managers and employees of marketing departments, sales departments primarily pharmaceutical and FMCG, students of socio-economic and everyone interested in market research

课程大纲

Module 1 Quantitative research

  • Pre-treatment results
    • check the accuracy of the database
    • control of missing data
    • weighting observations
  • Statistical models
    • multiple regression
    • conjoint analysis
    • classification trees
  • Automate procedures in tracking studies
  • Analysis of data from a marketing experiment
  • The report and draw conclusions

Module 2 Qualitative Research

  • The transformation of qualitative data into a quantitative
  • Statistical models for qualitative data

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预定、价格和咨询

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私人定制课程

从 ¥38300

私人远程定制课程

从 ¥34300 (40)

公开课

位置 日期 价格【远程/传统课堂】
苏州 - 晋合广场2018-12-04 09:30:00¥34300 / ¥37900
深圳 - 新世界中心2018-12-10 09:30:00¥34300 / ¥41860
厦门 - 国际银行大厦2018-12-17 09:30:00¥34300 / ¥40700
钰海环球金融中心2018-12-18 09:30:00¥34300 / ¥35500
上海 - 六八八广场2018-12-18 09:30:00¥34300 / ¥35500
新东方大厦2018-12-18 09:30:00¥34300 / ¥35500
北京 - 数码大厦2018-12-18 09:30:00¥34300 / ¥39500
北京盈科中心2018-12-31 09:30:00¥34300 / ¥38700
北京 - 创而新大厦2019-01-01 09:30:00¥34300 / ¥39500
Beijing Digital Building2019-01-01 09:30:00¥34300 / ¥35500
上海 - 上海中区广场2019-01-08 09:30:00¥34300 / ¥41860
苏州 - 晋合广场2019-01-29 09:30:00¥34300 / ¥37900
深圳 - 新世界中心2019-02-05 09:30:00¥34300 / ¥41860
厦门 - 国际银行大厦2019-02-11 09:30:00¥34300 / ¥40700
北京 - 数码大厦2019-02-11 09:30:00¥34300 / ¥39500
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促销课程

课程地址日期价格【远程 / 传统课堂】
Apache Tomcat Administration北京 - 创而新大厦星期三, 2018-12-12 09:30¥24129 / ¥28329
Scrum for Managers and Executives北京 - 数码大厦星期五, 2019-02-01 09:30¥8757 / ¥10957

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