Statistic analysis in market research Training Course

Course Code

samr

Duration

28 hours (usually 4 days including breaks)

Requirements

Interest in the subject of market research, good knowledge of SPSS and statistics indicated completion of training "Statistics with SPSS Predictive Analytics SoftWare"

Overview

Goal: Improving consumer behavior researcher workshop products and services

Addressees  The researchers, market analysts, managers and employees of marketing departments, sales departments primarily pharmaceutical and FMCG, students of socio-economic and everyone interested in market research

Course Outline

Module 1 Quantitative research

  • Pre-treatment results
    • check the accuracy of the database
    • control of missing data
    • weighting observations
  • Statistical models
    • multiple regression
    • conjoint analysis
    • classification trees
  • Automate procedures in tracking studies
  • Analysis of data from a marketing experiment
  • The report and draw conclusions

Module 2 Qualitative Research

  • The transformation of qualitative data into a quantitative
  • Statistical models for qualitative data

Testimonials

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Bookings, Prices and Enquiries

Guaranteed to run even with a single delegate!

Private Classroom

From ¥38300

Private Remote

From ¥34300 (40)

Public Classroom

Location Date Course Price [Remote/Classroom]
Suzhou, Jinghope Plaza2018-12-04 09:30:00¥34300 / ¥37900
Shenzhen, Futian New World Centre2018-12-10 09:30:00¥34300 / ¥41860
Xiamen International Plaza2018-12-17 09:30:00¥34300 / ¥40700
WFC2018-12-18 09:30:00¥34300 / ¥35500
Shanghai, Henderson 6882018-12-18 09:30:00¥34300 / ¥35500
New Oriental Plaza2018-12-18 09:30:00¥34300 / ¥35500
北京 - 数码大厦2018-12-18 09:30:00¥34300 / ¥39500
Beijing Pacific Century Place2018-12-31 09:30:00¥34300 / ¥38700
Beijing - Creative building2019-01-01 09:30:00¥34300 / ¥39500
Beijing Digital Building2019-01-01 09:30:00¥34300 / ¥35500
Shanghai, Central Plaza2019-01-08 09:30:00¥34300 / ¥41860
Suzhou, Jinghope Plaza2019-01-29 09:30:00¥34300 / ¥37900
Shenzhen, Futian New World Centre2019-02-05 09:30:00¥34300 / ¥41860
Xiamen International Plaza2019-02-11 09:30:00¥34300 / ¥40700
北京 - 数码大厦2019-02-11 09:30:00¥34300 / ¥39500
Cannot find a suitable date? Choose Your Course Date >>Too expensive? Suggest your price

Course Discounts

CourseVenueCourse DateCourse Price [Remote / Classroom]
Apache Tomcat AdministrationBeijing - Creative buildingWed, 2018-12-12 09:30¥24129 / ¥28329
Scrum for Managers and Executives北京 - 数码大厦Fri, 2019-02-01 09:30¥8757 / ¥10957

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