Hangzhou Foreign Economy & Trade Plaza

8/F, 8/F, Block B, No. 468 Yan'an Road, Gongshu District, Hangzhou, China, 310006

The Hangzhou Foreign Economy & Trade Plaza Centre is in the heart of Hangzhou's central business district. The area is home to a vibrant private sector with many multinational companies having set up a base there including those working in banking, IT, electronics, engineering and foreign trade. Just 1.5 hours from Shanghai by train, the city has a growing economy with many more companies attracted to the area. Hangzhou has been one of the wealthiest cities in China for over 1,000 years, mainly due to the stunning natural beauty of the area as well as its location on the Hangzhou Bay. There are many shopping malls, restaurants and hotels within walking distance of the centre.

Explore Our Courses

B2B Brand Management

 7 Hours
A lot of courses deal with Brand Management but only few of them focuses on Business to Business branding. This course focuses on B2B branding which is substantially different from B2C brand management.
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Marketing for your company: Understand customer, do marketing right

 28 Hours
Understand marketing. Touch your customers´ feelings. Prepare your own plan. Make your marketing and business in line with customer expectations and exceed them.
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Understanding Your Brand and Your Business

 21 Hours
Audience This course is designed for all staff requiring a wider view of their part of the business; their specific roles within it; and of their involvement in improving its contribution to the organisation as a whole Format of the course A combination of:
  • Facilitated Discussions
  • Slide Presentations
  • Exercises
By the end of the workshop, attendees will be able to:
  • Explain what “brand” is and how they can influence it
  • Understand the process for Change strategies and your company’s position within them
  • Detail the relevant principles underlying any change to a business
  • Realise the importance of Customer / Stakeholder relationships in the successful running of any business
  • Define the financial aspects of a business and of the delegates’ part of that business
  • Determine the important aspects of negotiating to ensure the best possible outcome for their part of the business
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Testimonials (1)

The idea that i could ask any question and move from one topic to another and the fact that the training was set at the right level for what i needed to know.

Christian - Informa

Course - B2B Brand Management

Upcoming Courses

Understanding Your Brand and Your Business

2025-06-30 09:30
21 hours
Hangzhou Foreign Economy & Trade Plaza

Marketing for your company: Understand customer, do marketing right

2025-07-14 09:30
28 hours
Hangzhou Foreign Economy & Trade Plaza

Marketing for your company: Understand customer, do marketing right

2025-07-28 09:30
28 hours
Hangzhou Foreign Economy & Trade Plaza

Understanding Your Brand and Your Business

2025-08-11 09:30
21 hours
Hangzhou Foreign Economy & Trade Plaza

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