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Course Outline
Introduction to Pardot Plus Edition
- Overview of Pardot features and recent updates
- Understanding the interface and key components
Optimizing Email Marketing Tactics
- Advanced email design and personalization techniques
- Segmentation strategies using dynamic lists
- Best practices for A/B testing and performance tracking
Prospect Assignment and Engagement Strategies
- Automating prospect assignment using rules and triggers
- Creating effective engagement programs
- Leveraging dynamic content for personalized marketing
Working with Forms and Custom Redirects
- Designing and optimizing forms for lead capture
- Utilizing custom redirects to track prospect activities
Mastering Reporting and Dashboards
- Creating detailed reports for campaign performance analysis
- Building custom dashboards for data visualization
- Integrating Pardot reports with Salesforce for unified insights
Advanced Engagement Dynamics
- Enhancing engagement programs with automation rules
- Using completion actions and scoring models effectively
- Strategies for re-engagement and lead nurturing
Case Studies and Practical Exercises
- Real-life scenarios based on the client’s Pardot environment
- Hands-on exercises to apply learned concepts
Summary and Next Steps
Requirements
- Basic knowledge of Salesforce Pardot interface
- Experience with email marketing campaigns and prospect management
- Familiarity with list management and engagement programs in Pardot
Audience
- Marketing analysts using Pardot for daily operations
- Marketing professionals involved in campaign management and reporting
- Teams looking to optimize Pardot for advanced engagement strategies
14 Hours
