7 hours (usually 1 day including breaks)
- Basic knowledge of social media.
- Marketing managers
- Sales representatives
WeChat Marketing is an online marketing method that rises along with the popularity of WeChat.
This instructor-led, live training (online or onsite) is aimed at entrepreneurs, marketing managers and sales representatives who wish to do digital marketing on WeChat.
By the end of this training, participants will be able to:
- Deliver a message to over multiple recipients at once on WeChat.
- Market (to strangers) on WeChat free of charge.
- Open WeChat Wallet and use WeChat Pay.
- Advertise using a WeChat Official Account.
Format of the Course
- Interactive lecture and discussion.
- Case studies.
Course Customization Options
- To request a customized training for this course, please contact us to arrange.
Overview of WeChat Functions
Understanding the WeChat Ecosystem
Getting to Know Unique Features of WeChat
Adding Friends on WeChat
Posting Moments in WeChat
Enabling WeChat Broadcast Messages
Reaching out to the Stranger Market
Activating WeChat Wallet and WeChat Pay
Building a WeChat Mini Program
Creating and Managing a WeChat Official Account
Selling on WeChat
Applying Different Marketing Techniques for Various Industries
Summary and Conclusion
I really liked and appreciated how Renee adapted to our questions, on the fly looking for examples of things we asked and sharing examples via WeChat. Not only did she do this, she went out of her way to include screenshots of what to click/where things were given that we did not speak Chinese. It was a collaborative session with Renee pausing so we could ask questions, and allowing us to go slightly off topic sometimes so we got the most out of the session.
Ellie Bailes - GBR 402 GP Strategies Limited
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