Beijing Digital Building

2 south street, Beijing, China, 100000
Zhongguancun South Street, Haidian District, Beijing, close to the North Third Ring Road, facing the Friendship Hotel. The lo...

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Facebook in Advertising and Marketing

7 Hours
This instructor-led, live training in Zhongguancun (online or onsite) is aimed at beginner-level to intermediate-level marketers who wish to use Facebook to advertise and market their products or services. By the end of this training, participants will be able to:
  • Set up and optimize their Facebook profile, page, and autoresponder.
  • Create and manage a Facebook fan page that attracts and retains fans.
  • Use Facebook ads to target and reach potential customers.
  • Integrate Facebook with other services and platforms such as WordPress, Google Analytics, and email marketing.
  • Use Facebook plugins and widgets to enhance their website and blog.
  • Create and run contests and promotions on Facebook that generate leads and sales.
  • Monitor and analyze their Facebook performance and results using statistics and analytics tools.
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