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Course Outline
1. Thinking about the Product
- Identifying customer needs
- Market and competitor analysis
- Defining market size associated with the customer problem or need
- User segmentation and persona definition
- Product vision, purpose, and strategy
- Value/effort-based prioritization
- Value maps and desired outcomes
2. Creating the Product
- User-centered design (UX/UI)
- Incremental and iterative development with cross-functional teams (Scrum)
- Backlog management and writing user stories
- Early validation techniques (MVP, experiments)
- Defining product metrics
- Practical Design Thinking workshop
- Prompt engineering for leaders (AI applied to products)
- Data-driven design
- Service design blueprint (service mapping)
- Backlog management and prioritization (session with expert)
3. Delivering the Product to the Customer
- Release and roadmap management
- Go-to-market strategies
- Onboarding and measuring post-launch product experience
- Gathering feedback in production
- Coordination with marketing and sales
- Building the product funnel and monitoring dashboard
4. Capturing Value
- Product metrics (NPS, DAU, retention, etc)
- Monetization and pricing models
- Funnel analysis
- Customer value (LTV, CAC, ROI)
- Data-driven iteration
- Product lifecycle management
- Scalability and sustainability of the product
- Product P&L
- Business case
Summary and Next Steps
Requirements
- An understanding of banking operations
- Experience with digital product development
- Familiarity with basic AI concepts
Audience
- Product managers in the banking sector
- Digital transformation leaders
- Banking professionals involved in AI-driven product design
40 Hours
Testimonials (1)
I very much appreciated the way the trainer presented everything. I understood everything even if Finance is not my area, he made sure that every participant was on the same page, while keeping up with the time left. The exercises were placed at good intervals. Communication with the participants was always there. The material was perfect, not too much, not too little. He elaborated very well on a bit more complicated subjects so that it can be understood by everyone.
