营销培训课程 | Marketing培训课程

营销培训课程

本地,讲师指导的现场营销培训课程通过互动讨论和案例研究展示营销的基础知识。营销培训可以“现场实时培训”或“远程实时培训”。现场培训可以在当地的客户场所进行中国或者在NobleProg的企业培训中心中国 。远程实时培训通过交互式远程桌面进行。 NobleProg - 您当地的培训机构

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营销课程大纲

Title
Duration
Overview
Title
Duration
Overview
7 hours
Overview
该课程的目的是让参与者掌握主要社交媒体平台的基础知识及其在各个行业中的使用。
7 hours
Overview
许多课程涉及Brand Management但只有少数课程侧重于Business对Business品牌。本课程重点关注B2B品牌,这与B2C品牌管理大不相同。
14 hours
Overview
此培训最适合人们进入数字Marketing和战略。培训涵盖了获得数字媒体牵引力所必需的概念。它为代表们提供了关键数字营销概念的介绍,从移动营销和社交媒体营销到Email营销,PPC营销和SEO。在培训结束时,我们通过合适的示例了解分析和良好策略的重要性。
14 hours
Overview
此培训最适合人们进入数字Marketing和战略。培训涵盖了通过数字媒体在中国获得牵引力所必需的概念。它介绍了关键的数字营销概念,从移动营销和社交媒体营销到Email营销,PPC营销和SEO。在培训结束时,我们通过合适的示例了解分析和良好策略的重要性。
7 hours
Overview
FlockDB是一个开源的分布式容错图形数据库,用于管理宽而浅的网络图形。它最初由Twitter用于存储用户之间的关系。 在这个有指导意义的现场培训中,参与者将学习如何设置和使用FlockDB数据库来帮助回答社交媒体的问题,例如谁跟随谁,谁阻挡谁等等。 在培训结束后,参与者将能够: 安装并配置FlockDB 了解FlockDB的独特功能,相对于其他图形数据库如Neo4j 使用FlockDB维护大型图形数据集使用FlockDB和MySQL一起提供分布式存储功能查询,创建和更新极快的图形边缘横向扩展FlockDB以用于在线,低延迟,高吞吐量的Web环境 听众 开发商数据库工程师 课程的格式 部分讲座,部分讨论,练习和沉重的练习
14 hours
Overview
市场营销是指推广和销售产品或服务,以及满足客户需求的业务过程。

这一由讲师指导的实时培训(现场或远程)面向希望掌握市场营销基本原理和相关策略的市场经理,营销人员、创业者等。

在本次培训结束后,学员将能够:

- 加深对市场营销活动的理解。
- 实施更精准的营销组合策略。
- 更高效地制定和执行营销计划。
- 提高营销技能。

课程形式

- 互动讲座和讨论。
- 大量练习和实操。

课程自定义选项

- 如需本课程的定制培训,请联系我们以作安排。
28 hours
Overview
了解营销。触摸客户的感受。准备自己的计划。

使您的营销和业务符合客户的期望并超越他们。
7 hours
Overview
This is the one day version of the award winning course that helps you stop leaving money on the table, convert more sales, get bigger judgements, and gets your customer to perceive more value in your product offering while making them feel more comfortable spending money. It's like a 7th generation smart phone for your pricing designed by someone who was responsible for training in the marketing and sales department of the world's biggest biotech company which had both B2C and B2B operations.

Awards:
A shortened version of this training program, developed by Philippe -- who was responsible for training in the marketing and sales department of the world's biggest biotech company -- won its presenter, "Top Trainer" at the 2016 B2B Master conference in Kiev.

Course Description:
When asked to choose a pricing order which would maximize revenue in a sales situation, 95% of managers, directors, even CEOs of huge internet companies choose the option which would cost them almost 45% of sales. Learn how to create pricing environments and product matrixes which have been shown again and again to make customers and clients feel more comfortable spending money, using ideas developed and researched by some of the world's biggest companies and Nobel prize winners. Achieve 15%, 23%, 43%, and greater increases in sales and revenue with simple, low cost strategies which are applicable in virtually every aspect of B2B sales. Every entrepreneur, director, graphic designer, sales manager, consultant, advertising specialist, and human being responsible for their own brand should see this seminar at least once in their lives. Indeed, it is essential knowledge for those in the R&D department and tasked with developing new products because an understanding of how customers see a product matrix and spend money within it are key and can lead to significantly different levels of revenue and profit for the company.

A lot has changed in the world in the last 60 years. You’re not communicating with technology from the 1960s, like snail mail – or clunky typewriters. In the time it has taken for us to develop our communication tools of today, Nobel Prize winning economists and other researchers have forged ahead in the understanding of human behaviour.

You will be exposed to case studies and study after study in field after field of pricing, value estimation and purchase decision making to discover common threads in human behaviour and how to create both more perceived value in your product line offering as well as increase sales for year-end reports. You will learn to guide decisions of your customers with phenomenon so powerful they work in every field from pricing to human mate selection to world renowned “magic” acts (who are quick to admit there is no magic, but only psychology). You will never look at your prices the same way again.

What You Will Learn To Boost Your Business:
By taking this course, you will:
- Better understand the pricing strategies of the world's biggest companies
- Get a leap ahead of the competition in the sales arms race
- Learn how to create a pricing environment which makes your customers feel more comfortable spending money
- Learn and, importantly, UNDERSTAND, the proper order of pricing presentation in many negotiation and sales situations and why the wrong order can cost you 45% of your sales
- Learn how to create a product and pricing matrix which can increase product sales by up to 34%
- Learn how to ask a question which will double or triple the price paid for a bottle of wine at auction
- Learn how to add one inexpensive counter-intuitive option to product options which can increase sales by up to 40%
- Learn how one company raised prices by 10% and increased revenue by 95% and why this worked
- Learn how to implement several interesting pricing strategies of successful businesses as revealed by some of the world's greatest business strategy researchers
- Learn how to implement pricing strategies to reposition your brand on a market wide basis
- Learn how to better design your store layout and/or brochures for more sales
- Learn how to create a pricing environment which will guide your customers to options which are more profitable for you
- Improve your skills in advertisement layout and merchandise display based on key psychological principles
- Learn how to create product packages which will increase sales without increasing prices
- Learn how to use some items to create a demand for other items
- Learn how to increase the perception of value and quality using price
- TAKE MOST OF THE GUESSWORK OUT OF YOUR PRICING

What People Have To Say:
"While we worked together at the world's biggest biotech company, and Philippe did training in our marketing and sales department, he came up with more good ideas in one week than our whole company came up with in a year. Every business, executive, manager, and entrepreneur should hear his pricing and business seminars once."
Michael Ketcham, Former Sales Manager - Monsanto
Saint Louis, Missouri, USA

"I have been successfully managing sales for decades and I can say this is a mind taking and action provoking session -- with sparks! I highly recommend it."
Anton Yatchenko
Sony (Co-Owner 12 Moscow Stores)

"Worth every Euro. Fascinating."
Till Lesinski - Project Manager
BMW - Munich, Germany

"Extremely useful and enjoyable for everyone."
Natalia Semenkova - Manager of Marketing
Dixy
(a top 3 grocery retail chain in Russia)

"Philippe is an enthusiastic, clever guy with a lot of good ideas. He helped us redesign our menus and develop new and interesting products to increase our sales and profits."
Alexandra Kutepova - Art Director,
Gastronimica Restaurant Holding
(Sky Lounge and Florentini Restaurants, Moscow)

Miscellaneous:
This day long course includes several exercises which allow participants to get a better feel for the principles in use, with feedback from the course instructor.
14 hours
Overview
This is the two day version of the award winning course that

helps you stop leaving money on the table, convert more sales, get bigger judgements, and gets your customer to perceive more value in your product offering while making them feel more comfortable spending money. It's like a 7th generation smart phone for your pricing designed by someone who was responsible for training in the marketing and sales department of the world's biggest biotech company which had both B2C and B2B operations.

Awards:
A shortened version of this training program, developed by Philippe -- who was responsible for training in the marketing and sales department of the world's biggest biotech company -- won its presenter, "Top Trainer" at the 2016 B2B Master conference in Kiev.

Course Description:
When asked to choose a pricing order which would maximize revenue in a sales situation, 95% of managers, directors, even CEOs of huge internet companies choose the option which would cost them almost 45% of sales. Learn how to create pricing environments and product matrixes which have been shown again and again to make customers and clients feel more comfortable spending money, using ideas developed and researched by some of the world's biggest companies and Nobel prize winners. Achieve 15%, 23%, 43%, and greater increases in sales and revenue with simple, low cost strategies which are applicable in virtually every aspect of B2B sales. Every entrepreneur, director, graphic designer, sales manager, consultant, advertising specialist, and human being responsible for their own brand should see this seminar at least once in their lives. Indeed, it is essential knowledge for those in the R&D department and tasked with developing new products because an understanding of how customers see a product matrix and spend money within it are key and can lead to significantly different levels of revenue and profit for the company.

A lot has changed in the world in the last 60 years. You’re not communicating with technology from the 1960s, like snail mail – or clunky typewriters. In the time it has taken for us to develop our communication tools of today, Nobel Prize winning economists and other researchers have forged ahead in the understanding of human behaviour.

You will be exposed to case studies and study after study in field after field of pricing, value estimation and purchase decision making to discover common threads in human behaviour and how to create both more perceived value in your product line offering as well as increase sales for year-end reports. You will learn to guide decisions of your customers with phenomenon so powerful they work in every field from pricing to human mate selection to world renowned “magic” acts (who are quick to admit there is no magic, but only psychology). You will never look at your prices the same way again.

What You Will Learn To Boost Your Business:
By taking this course, you will:
- Better understand the pricing strategies of the world's biggest companies
- Get a leap ahead of the competition in the sales arms race
- Learn how to create a pricing environment which makes your customers feel more comfortable spending money
- Learn and, importantly, UNDERSTAND, the proper order of pricing presentation in many negotiation and sales situations and why the wrong order can cost you 45% of your sales
- Learn how to create a product and pricing matrix which can increase product sales by up to 34%
- Learn how to ask a question which will double or triple the price paid for a bottle of wine at auction
- Learn how to add one inexpensive counter-intuitive option to product options which can increase sales by up to 40%
- Learn how one company raised prices by 10% and increased revenue by 95% and why this worked
- Learn how to implement several interesting pricing strategies of successful businesses as revealed by some of the world's greatest business strategy researchers
- Learn how to implement pricing strategies to reposition your brand on a market wide basis
- Learn how to better design your store layout and/or brochures for more sales
- Learn how to create a pricing environment which will guide your customers to options which are more profitable for you
- Improve your skills in advertisement layout and merchandise display based on key psychological principles
- Learn how to create product packages which will increase sales without increasing prices
- Learn how to use some items to create a demand for other items
- Learn how to increase the perception of value and quality using price
- TAKE MOST OF THE GUESSWORK OUT OF YOUR PRICING

What People Have To Say:
"While we worked together at the world's biggest biotech company, and Philippe did training in our marketing and sales department, he came up with more good ideas in one week than our whole company came up with in a year. Every business, executive, manager, and entrepreneur should hear his pricing and business seminars once."
Michael Ketcham, Former Sales Manager - Monsanto
Saint Louis, Missouri, USA

"I have been successfully managing sales for decades and I can say this is a mind taking and action provoking session -- with sparks! I highly recommend it."
Anton Yatchenko
Sony (Co-Owner 12 Moscow Stores)

"Worth every Euro. Fascinating."
Till Lesinski - Project Manager
BMW - Munich, Germany

"Extremely useful and enjoyable for everyone."
Natalia Semenkova - Manager of Marketing
Dixy
(a top 3 grocery retail chain in Russia)

"Philippe is an enthusiastic, clever guy with a lot of good ideas. He helped us redesign our menus and develop new and interesting products to increase our sales and profits."
Alexandra Kutepova - Art Director,
Gastronimica Restaurant Holding
(Sky Lounge and Florentini Restaurants, Moscow

Miscellaneous:
This two day version of this course allow you to spend more time working on understanding and applying these principles and allows for better coverage of some of the principles. It also allows a half day for your group to look at your particular pricing situation and develop solutions with the involvement of the course instructor.
21 hours
Overview
听众

本课程专为需要更广泛地了解其业务的所有员工而设计;他们在其中的具体角色;以及他们参与改善其对整个组织的贡献

课程形式

结合:

- 促进讨论
- 幻灯片演示文稿
- 演习

在研讨会结束时,与会者将能够:

- 解释什么是“品牌”以及它们如何影响它
- 了解变更策略的过程以及公司在其中的位置
- 详细说明业务变更的相关原则
- 了解客户/利益相关者关系在成功运营任何业务中的重要性
- 定义业务的财务方面以及代表的业务部分
- 确定谈判的重要方面,以确保他们的业务部门获得最佳结果
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