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课程大纲
Module 1: Smart and Fast Introduction
Objective: Align knowledge without repeating basic concepts.
- How to structure effective prompts (prompt engineering technique adapted for marketing)
- What ChatGPT does well and what it doesn’t (limitations and how to work around them)
Module 2: Advertising & Campaigns: Faster and More Creative Creation
Objective: Automate and accelerate campaign material creation.
- Generating invitation and marketing emails with adapted language
- Creating social media copy with style variations
- Adapting campaigns for different audiences (B2B vs B2C, domestic vs international)
- Creating scripts for videos and advertisements
- Brainstorming with ChatGPT for campaign ideas
- Practical activity: Create a complete campaign with email, post, CTA, and executive summary
Module 3: Client Communication: Clarity, Speed, and Personalization
Objective: Increase speed and quality in writing commercial communications.
- Writing client service texts
- Presentation, follow-up, and post-meeting emails
- Responses to common client objections with smart templates
- Creating structured prompts for emails
- Reusable templates for different occasions
- Translating and adapting multilingual messages
- Translating reports and presentations (without losing professional tone)
- Practical activity: Generate and translate an institutional email + a client negotiation email
Module 4: Controllership and Budget Management: Clarity in Data and Reports
Objective: Help organize, summarize, and better communicate financial and management data.
- Summarizing financial reports with simplified explanations
- Generating presentations (PowerPoint/Google Slides) from data
- Automatic slide structure with report-based text
- Creating accountability emails and internal communications
- Checking consistency and clarity in spreadsheets (via ChatGPT analysis)
- Practical activity: Generate a monthly budget summary + 10-slide automated presentation with ChatGPT
Module 5: Research and Market Intelligence
Objective: Use ChatGPT as a research and analysis assistant for faster decision-making.
- How to ask complex, context-rich questions (best practices)
- How to retrieve external data with ChatGPT (and its limitations)
- Practical alternatives: plugins, web browsing (if enabled), auxiliary tools
- Prompt for competitor analysis, public data, and industry reports
- Practical activity: Simulate a competitor analysis + generate decision-making insights
Closing: Workflow Integration
- Suggestions for integration with Google Docs, Notion, Excel, etc.
- Open space for questions and prompt adjustments created during the course
Summary and Next Steps
要求
- 了解行销与沟通技能工作流程
- 具备内容创作或活动管理经验
- 无需事先具备AI技术知识
目标受众
- Marketing专业人士
- Advertising及活动团队
- 客户沟通与管控人员
14 小时
客户评论 (3)
我喜欢索尼娅与观众互动的方式，她让网络研讨会变得生动起来，不像其他网络研讨会那样无聊。我也对 ChatGPT 感到惊讶，真的令人印象深刻。
NURUL FARIHAH BINTI ABD MALEK - HRD CORP
课程 - ChatGPT for Accounting
机器翻译
他获得观众的方式
Venkata Narasimha Murthy - 6Point6
课程 - ChatGPT for Automation
机器翻译
Practical examples in Insurance
